Kingdom is a breakthrough streetwear company whose mission is to help everyone recognize that the only difference between human and beast is reason. By donating a portion of our profits to different wildlife conservation efforts across the globe the protection of endangered species and other victimized animals now have a voice. At the deepest levels of our being, we’re all trying to fight our way to the top of the food chain. Kingdom understands that, in this hunt or be hunted world, it’s key to trust your instincts. Surviving the streets of these modern day concrete jungles is hard, unless you can find your pride, your pack, your fit. Humans are a rare breed, and while we’ve advanced beyond rational conception, sometimes it’s important to remember that we need loyal and dependent kin to call upon. Kingdom doesn’t want to be a lemming, they want you to be a lion.